In his timeless work How to Win Friends and Influence People (1936), Dale Carnegie traces all human motivation to one sensation: feeling important. Quoting American philosopher John Dewey, Carnegie emphasizes “that the deepest urge in human nature is ‘the desire to be important.’” Flash forward to 2009, when the most innovative business leaders are applying Carnegie’s dictum to the workplace through Employee Engagement Management. More than just an “HR buzzword,” Employee Engagement Management is a leadership approach that values each employee’s well being and input, with the understanding that passionate, engaged employees are more productive. This article will explain why gathering and implementing employee suggestions is an effective technique for improving both employee and customer engagement.
Archive for the ‘Engaged Customers’ Category
Why Acting on Employee Suggestions Boosts Employee and Customer Engagement
Thursday, November 5th, 2009Earn More Business From Current Clients: 4 tips for up-selling and cross-selling existing accounts
Tuesday, November 3rd, 2009
As we recently discussed, long-term customers provide many financial benefits to your company. In fact, strengthening current accounts is one of the most effective methods of boosting profits. Recruiting new clients usually costs a pretty penny, so many world-class organizations focus on increasing up-selling and cross-selling to current customers instead. Unfortunately, many salespeople avoid these techniques because they are afraid that suggesting additional products or services could scare off customers. However, as long as you follow a few basic strategies, as outlined below, you can successfully cross-sell and up-sell to your current customers.
Schlesinger Associates: Real-Time Feedback from CEM Solution Helps Company Stay on Top
Thursday, October 22nd, 2009
American inventor Charles Kettering once said, “A problem well stated is a problem half solved.” This maxim is as relevant to business success as it is to invention. Business growth is often fueled by customers who clearly, honestly report problems. We might tack on an addendum for business: A problem immediately relayed is often more easily resolved. In an ideal world, managers would know about each customer complaint mere moments after it had been lodged. To appreciate how such real-time feedback can impact customer engagement, let’s review a case study: Schlesinger Associates.
How Long-Term Customers Benefit Your Company
Monday, October 12th, 2009
If today’s revolutionary business leaders were to outline a declaration of their dictums for business success, would they claim that all customers are created equal? I doubt it. Just like parents, business leaders can’t help but notice that each customer is unique. And although they might not admit it, most business leaders acknowledge that long-term customers are treated differently than new customers. Why? Because long-term customers bring certain unique benefits to any organization.
Reward Programs: Are they Effective for Creating Engaged Customers?
Monday, August 31st, 2009Most Americans are members of at least one loyalty program, if not several. Whether they carry around a R.E.I. dividend, a key chain tab for their grocery store, or a card for their airline, Americans love to get a little something extra for their patronage—and loyalty programs claim to give it to them. The American love for loyalty programs is strong, even in the recession. As loyalty research firm COLLOQUY’s Rick Ferguson put it, “Despite the recession, more consumers across all demographic segments are participating in rewards programs than ever before.” In fact, COLLOQUY found a 25% increase in American loyalty program memberships since 2006. So, reward programs are popular, but are they effective from a business perspective?