When it comes to customer feedback, you’re an insider.  You understand how important it is to gather your customers’ complaints, compliments, and queries.  You know that such feedback is your treasure map to more fully engaged customers—and higher profits.  Now that you’re ready to make customer feedback the principle driver of your business decisions, it’s important to pause and consider which tools you will use to gather that feedback.  You have a multitude of options.  Market research gurus tout everything from old school paper surveys to Twitter as methods for gathering customer feedback.  In such a rich information market, it can be difficult to figure out what to look for.

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