Is your organization customer-focused? This is a useful question anytime, but the recession of the last year has made your answer crucial. As the economy turns around, customer-centric organizations will be best equipped to take advantage of growing consumer confidence, as they will have the best understanding of the needs and wants of their audience. As Inc. magazine reported back in September, a few companies are actually growing in the recession. Some are forming new partnerships. Others are taking advantage of the talent in the marketplace and building a more effective workforce. In this post, we’ll focus on a third route to recession success: developing new services that customers really want. For instance, a dry-cleaning company featured in the Inc. article is developing an online service to allow its customers to track when their dry cleaning order is ready.


