Today’s consumers are savvy—marketers need to earn their trust, not to mention capture their attention. Customer testimonials are one venue for doing so. Consumers often trust fellow consumers more than they do corporations and ad agencies. As the book Word of Mouth Marketing opens, “Word of mouth is so effective because of the natural credibility that comes from real people with no profit or agenda tied to their recommendations.” Winners in certain fields are often chosen by customer testimonials. Self-publishers, for instance, actively woo readers for customer reviews at Amazon.com, because they know that other readers are more likely to buy a book that has received positive ratings. In a reversal on typical PR procedures, self-publishers may even quote these reader reviews when pitching story ideas to the media.
Posts Tagged ‘customer testimonials’
How to Use Customer Testimonials to Increase Engagement
Wednesday, July 22nd, 2009Increase Sales Using Positive Customer Feedback
Thursday, March 26th, 2009If you’re like most progressive business leaders, you already have a system to capture customer feedback. After all, most businesses (95% by some estimates) are gathering comments from customers. Only 41% of them, however, actually use that data to drive change in their business, according to a study conducted by CDC respond. Don’t let your hard work go to waste– let your customers’ thoughts inform your business, and they’ll be more likely to advocate for your brand.