In his timeless work How to Win Friends and Influence People (1936), Dale Carnegie traces all human motivation to one sensation:  feeling important.  Quoting American philosopher John Dewey, Carnegie emphasizes “that the deepest urge in human nature is ‘the desire to be important.’” Flash forward to 2009, when the most innovative business leaders are applying Carnegie’s dictum to the workplace through Employee Engagement Management.  More than just an “HR buzzword,” Employee Engagement Management is a leadership approach that values each employee’s well being and input, with the understanding that passionate, engaged employees are more productive.  This article will explain why gathering and implementing employee suggestions is an effective technique for improving both employee and customer engagement.

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