Western cooking traditionally recognizes four major tastes: sweet, salty, sour, and bitter. The Japanese, however, add a fifth taste called unami, or savory flavor. Unami is beloved for its ability to enhance all of the other flavors of a dish. As in cooking, managers must maintain a delicate balance of key ingredients to maximize their workforce. Ingredients like salaries and benefits, feedback mechanisms, and good training are all important to strengthen Employee Engagement Management (EEM), and even bolsters your Customer Engagement. But there is usually one ingredient that is often forgotten. Just what is the unami of the business world? Fun.
Posts Tagged ‘Kate Feather’
Fun: The Secret Ingredient in Employee Engagement
Thursday, September 24th, 2009Tips for Improving Customer Survey Response Rates
Monday, June 1st, 2009
Even the best-laid plans can go awry. In consumer research, low response rates can throw off an entire research project. A dearth of consumer responses calls into question the statistical reliability of research results, so low consumer response rates usually require an extension of the study—at additional expense—to find more respondents. If your organization is going through the hassle and expense of designing, distributing, and dissecting consumer surveys, it behooves you to make sure you are receiving a high rate of return. The more customers who contribute their feedback about your company, the better information you’ll have to improve your business and increase Customer Engagement. By considering the tips below, you’ll reap the benefits of high response rates leading to more reliable results.